About BestMark

Leaders in the Mystery Shopping Industry

Let Us Work for You

Founded in 1986, BestMark is one of the nation’s first and largest mystery shopping and customer experience measurement companies. Fortune 500/100/50 companies and a variety of other businesses in a wide range of industries turn to us to help them understand what it’s like for customers to do business with them.

When you partner with us, you’ll benefit from our expertise and thought leadership in market research and in listening to the voice of the customer to capture their expectations, preferences and aversions.

We’ll help you design a program to view your products, services, pricing and brand from a variety of perspectives. You’ll have a system in place to gather and interpret the data so you can see exactly how to improve business offerings, employee training and compliance, customer loyalty and — ultimately — advance your bottom line.

Innovative. Dedicated. Fun.

Our BestMark team has 30+ years of experience in the mystery shopping
and market research industry.

Dana Stetzer, Chief Executive Officer

Dana proudly leads BestMark, which is one of the world’s largest mystery shopping, market research and customer experience measurement companies. With more than 15 years of experience working in survey research, she’s passionate about advancing market research and discovering meaningful ways to collect and interpret customer experience insights in a world that’s in constant transformation.

Dana’s knowledge of strategic planning and advancing technologies is extensive, and she thrives on developing relationships with clients and partners that are built on integrity and trust. She also cultivates a culture where employees feel inspired to collaborate and apply their expertise in developing successful research programs for some of the most innovative, customer-focused organizations in the world.

She holds master’s and bachelor’s degrees in business administration with a marketing focus and serves on MSPA® Americas Board of Directors. Dana was also nominated by the Minneapolis / St. Paul Business Journal (MSPBJ) as “Women to Know” among a group of 100 local leaders and she’s on MSPBJ’s Women’s Leadership Council. She was also featured in the January-February 2020 edition of Quirk’s Magazine Ask the Expert.

In her spare time, she remains active in the MBA Mentorship Program at Bethel University and loves spending time with her husband and three children.

Amanda Anderson, Director of Client Services

As the Director of Client Services, Amanda manages some of the world’s largest mystery shopping and auditing programs. She leads her team in designing research programs for clients through strategic consultation and expertise in CX solutions. Amanda’s ability to build both internal and external relationships, combined with her dedication and drive to provide best-in-class service, make her a great asset to the BestMark team.

Personally, Amanda’s an avid animal lover who enjoys yoga, traveling, wine and spending time Up North during the summer months with her family.

DeAnne Berwald, Director of Operations

DeAnne has proven success in managing 80+ full- and part-time employees across several departments. As a hands-on, results-oriented leader she continues to successfully drive efficiencies throughout all phases of the organization from operations and survey design to project creation, implementation and delivery of data and analytics.

Well-respected for being a master of process, order and execution, DeAnne’s daily commitment to BestMark, its colleagues and doing the right thing is unwavering. Throughout her 10+ years with the company, she has been instrumental in helping build and maintain longstanding partnerships with some of our most powerful and influential clients.

DeAnne’s first passion is her family — especially her fur baby. However, you can find her most summer nights sitting under the stars on a patio with her friends!

Cindy Gehl, Client Services Sr. Account Manager

Cindy cultivates long-term business relationships by providing strategic consultation around customer experience services based on clients’ business goals and objectives. This includes proposal development, program design, reporting deliverables, and translation of data into insights. She has solid knowledge of all aspects of BestMark’s operations, including quality assurance, survey development and design, and reporting. Cindy holds a bachelor’s degree in mass communications from Winona State University and previously worked for a national retailer where she honed her project management, client relations and communications skills. Her guilty pleasure is watching Food Network whenever she has the chance! She likes to cook for others, read, run and spend time with her husband and two daughters.

Ryan Doroff, Client Services Project Manager

Ryan works with our clients to understand, create and deliver effective customer experience (CX) solutions. A skilled relationship builder, Ryan earns clients’ trust that he’ll get the job done efficiently while also keeping overall program objectives in mind. He’s a key player whose project-management contributions are highly valued throughout the organization. Plus, his charisma and positive attitude are contagious! Personally, Ryan loves to spend time with his family, relax at the lake and be outdoors.

Ted Mika, Lead Developer

Ted has been working in IT since 1990. He first worked with BestMark as a consultant in 2000 before joining BestMark full-time in 2011 to lead our systems and database architecture. He has previously worked with technology-driven companies such as CarSoup, Syntegra/Control Data, Internet Broadcasting Systems, and Transport America. Ted specializes in new-technology integration, systems design and optimization, APIs, and dynamic web pages. He also excels in designing reusable and extensible code, primarily on Web and Microsoft platforms. During his free time, Ted enjoys his family, biking, hiking, dancing and technology.

Our Affiliations

BestMark is one of the largest mystery shopping intelligence, customer experience and employee satisfaction measurement companies in the world. We have an A+ Better Business Bureau rating and we’re award-winning members of MSPA® Americas.

Better Business Bureau (BBB)

BestMark continues to hold an A+ Better Business Bureau (BBB) rating

Mystery Shopping Providers Association (MSPA)
  • 2020 MSPA Elite Award/Status
  • Member/Directory Listing
  • Board Membership
  • Received the MSPA’s Shopper’s Choice Award in 2017
Quirk’s Media
Memberships & Directory Listings
  • American Marketing Association (AMA)
  • GreenBook
  • Independent Mystery Shopper Coalition (IMSC)
  • Insights Association (IA) & IA Blue Book
Nevada License

BestMark is one of only a handful of companies licensed to perform mystery shops in the state of Nevada, where a private investigator’s license is required in order to conduct these types of assignments (license number = PIL1095)

Minneapolis/St. Paul Business Journal (MSPBJ)

Featured Article: BestMark’s CEO, Dana Stetzer, is proud to be a part of the Women’s Leadership Council; nominated to the MSPBJ’s “Women to Know” group comprised of 100 local VP and director-level women.

Giving Back to Our Community

We believe in giving back to make meaningful differences throughout our community; therefore, we continue to create internal team-building opportunities at local in-person volunteering events.

BestMark Headquarters

Our business hours are Monday-Friday 8:00AM-5:00PM (CT).
Phone: 1 (800) 514-8378 or (952) 922-2205
Fax: (952) 922-0237

We are located 15 miles west of downtown Minneapolis at:
5500 Feltl Road
Minnetonka, MN 55343-7920
Get directions >

Align with BestMark

Everyone at BestMark is involved in the hands-on, day-to-day operations of the company. On your behalf, we’ll apply our passion and proven expertise to help you meet your customer experience, employee engagement and operational excellence objectives.